Accueil > Act on Television and Radio Operations. Sections 22 and 23 (...)
Act on Television and Radio Operations (744/1998)
Section 22 - Insertion of advertising and teleshopping spots
programme service. Provided the conditions set out in subsections 2 to 5 are fulfilled, advertising and teleshopping spots may also be inserted during programmes in such a way that the integrity and value of the programme and the rights of the rights holders are not prejudiced.
In programmes consisting of autonomous parts, in sports programmes and similarly structured programmes containing intervals, advertising and teleshopping spots shall only be inserted between the parts or in the intervals.
The transmission of feature films and films made for television as well as of other audiovisual works, provided their scheduled duration is more than 45 minutes, may be interrupted once for each period of 45 minutes. A further interruption shall be allowed if their scheduled duration is at least 20 minutes longer than two or more complete periods of 45 minutes.
Where television programmes, other than those covered by subsection 2, are interrupted by advertising or teleshopping spots, a period of at least 20 minutes shall elapse between each successive advertising break with the programme.
Advertising and teleshopping shall not be inserted in any television broadcast of a religious service. News and current affairs programmes, documentaries, religious programmes and children’s programmes, when their scheduled duration is less than 30 minutes, shall not be interrupted by advertising or by teleshopping. If their scheduled duration is 30 minutes or longer, the provisions of subsections 1 to 4 shall apply.
Section 23 - Ethical principles of advertising and teleshopping spots
Television and radio advertising or teleshopping spots shall not prejudice respect for human dignity nor be offensive to religious or political beliefs. They shall not encourage behaviour prejudicial to health, public safety or the environment and nor shall they include any discrimination on grounds of race, sex or nationality.
(Source : finlex.fi)